Crisis Public Relations and Crisis Communications
A crisis can occur anytime, anyplace, anywhere and to any company. The way you manage crisis public relations can mean the difference between success and failure.
|Failure can result in serious harm to a company’s brand, causing humiliation, loss of sales – even the downfall of your business. According to the Department of Commerce, 40 percent of all businesses will not survive a crisis. If you’re a small firm, your odds of survival are even less. Data Centre Solutions reports that 70 percent of small firms that experience a crisis go out of business within a year. In any crisis situation you have to be prudent, proactive and knowledgeable if you want to survive.
Axia’s CrisisPointSM can help. We will be on your company’s side, ready to offer guidance whenever unfortunate episodes occur.
Download Our Free Ebook: Managing Public Relations in a Crisis
We understand the importance of quick, truthful responses, have years of professional experience handling crisis communications and as your crisis public relations counselors, Axia will convey accurate information to the media, the public, your employees and other specific audiences during a crisis. We will show you how to put communication first and how to mitigate negative outcomes that can harm your company’s success.
Natural Disaster Survival Training, Management and Crisis Public Relations
Unfortunately, crises also come in the form of natural disasters. More than 60 percent of businesses confronted by a major disaster close within two years, according to the Association of Records Managers and Administrators, and companies that don’t resume operations within 10 days of a disaster are not likely to survive.
Axia has the experience to plan for and manage crises that involve natural disasters, whether they be hurricanes, tornadoes or even volcanoes.
The Washington Military Department’s Emergency Management Division reports that every dollar spent in crisis planning saves $7 during a crisis.